If you’re a seasoned social media marketer, you know the importance of staying up to date on platform updates. These changes often influence how we approach everything from content formats to engagement metrics, and keeping a finger on the pulse of these updates can help you stay ahead of your competition.
Instagram is pushing more collaborative and expressive content: New features make it easier for brands to co-create with influencers, encourage user-generated content, or build brand moments that feel personal and shareable. The company is also experimenting with ways to surface these posts in the feed, improving discoverability for trending news or hot takes.
LinkedIn is enhancing the visibility of its video content: Public videos will now appear in search results on Google, expanding reach beyond the platform. This is a good move for professional-focused brands that rely on video to drive traffic and build credibility.
Social media platforms are enabling more direct communication: TikTok is introducing a new feature that automatically transcribes voice messages in Direct Messages, improving accessibility and opening up new channels for private outreach. Meta is rolling out a full rollout of its Threads DM feature, making it easy for users to connect directly with brands and creators for customer service or community building.
Whether it’s a complaint from a disgruntled customer or a congratulatory shout-out from an industry leader, addressing negative comments promptly and politely will demonstrate your interest in your audience. You don’t need to reply to every comment right away (you’d never get anything else done), but it’s smart to check in at least once a day to see what people are saying about you.