This week’s social media updates include tools that leverage AI to boost audience reach and enhance content engagement, plus new protections for users susceptible to online scams. Whether you’re looking to add a little extra oomph to your newsletter, amplify cross-platform expression, or bring a bit more playful flair to your DMs, these features are sure to help.
TikTok is rolling out a new AI-powered tool that helps creators create and edit videos with text and graphics, potentially lowering the barrier to entry for brands that have yet to experiment with video. For example, it’s easy to add a quote image that conveys a sentiment your readers can relate to and share with their friends.
Instagram has also rolled out a few creative upgrades, including 3:4 aspect ratio support for photos and stories, a built-in teleprompter tool, and a new feature called Blend that lets you and your friends (or collaborators) build a shared Reels feed. The latter could give brands that focus on productivity, wellness, or education a powerful new platform to promote their messages while helping followers stay motivated and inspired.
Meanwhile, Twitter’s new “Followers You May Like” suggestion tool can surface high-performing profiles based on your past interactions with them. It’s a simple way to recommend relevant content to your followers and can also help increase engagement for posts you’ve already promoted.