Social media can seem like an easy way to share news and content with audiences, but there’s a lot of work that goes into the best updates. From finding the right photo or video, to deciding on a catchy headline and caption, creating effective updates requires a good amount of research and planning. In addition, new trends and algorithms are constantly evolving the landscape, requiring brands to keep up to speed with the latest changes.
While it may be tempting to rely on social media platforms to generate updates for your company, creating fresh content is important for engagement and brand credibility. Whether you’re a solo brand manager or have an entire team handling your social media, it’s important to regularly refresh your content calendar with new ideas and topics that align with marketing objectives.
It’s also vital to provide value to your audience through your updates. Posts that answer questions, solve problems or make their lives better will reach a wider audience than posts solely focused on self-promotion. Ensure that about 80 percent of your content provides useful, relevant or entertaining information to your audience; the other 20 percent can be devoted to promoting your website, products and services.
Social media can be a two-way conversation, so it’s important to respond to comments and queries. This can help build customer loyalty and boost your brand’s reputation. If you can’t reply to every question immediately, it’s helpful to have a team in place that monitors and manages responses.